Post by account_disabled on Mar 11, 2024 4:52:49 GMT
The resulting piece was an interactive quiz designed to capitalize on the Fifty Shades of Grey noise as it coincided with the films launch. It worked by asking the site visitor a number of questions about their sex life before presenting them with a result between . The Greyer you were the higher the score. There were then callstoaction around social sharing further learning and the main sample request option. The piece was so popular that all sample requests were taken up in just two days. The Buzzfeed post on it received views in the first week and ten major national websites covered the concept in addition to numerous smaller blogs.
Facebook traction was also very impressive with more Europe Cell Phone Number List than post Likes comments and an average engagement rate of .. So how was this made possible Lets walk through the same process that spawned it now STAGE ONE Setting expectation and objectives Ground Zero for any successful campaign is objective setting. The process is still overlooked by many but before you start you must define what success looks like. And that MUST come topped off with a healthy serving of realism. If your budget is a couple of thousand pounds or dollars for the entire piece then you must be honest about what this may achieve both as a standalone piece and as part of the wider content strategy it sits within. You must also be clear about where the value is coming from.
Is the piece a brand play or a performance marketing effort Metrics that may suit each of these can be seen below Brand content metrics Dwell time Social sharing Eyeballs reached Sentiment Visits Performance marketing content metrics Visits Leads generated Effect on organic search visibility Citations and links earned There are many others of course but for a campaign to be measurable you should set clear and realistic KPIs against any of these relevant to the campaign. talked through the KPIs were simple and we captured them in a format similar to the one below Main.
Facebook traction was also very impressive with more Europe Cell Phone Number List than post Likes comments and an average engagement rate of .. So how was this made possible Lets walk through the same process that spawned it now STAGE ONE Setting expectation and objectives Ground Zero for any successful campaign is objective setting. The process is still overlooked by many but before you start you must define what success looks like. And that MUST come topped off with a healthy serving of realism. If your budget is a couple of thousand pounds or dollars for the entire piece then you must be honest about what this may achieve both as a standalone piece and as part of the wider content strategy it sits within. You must also be clear about where the value is coming from.
Is the piece a brand play or a performance marketing effort Metrics that may suit each of these can be seen below Brand content metrics Dwell time Social sharing Eyeballs reached Sentiment Visits Performance marketing content metrics Visits Leads generated Effect on organic search visibility Citations and links earned There are many others of course but for a campaign to be measurable you should set clear and realistic KPIs against any of these relevant to the campaign. talked through the KPIs were simple and we captured them in a format similar to the one below Main.